Pal’s Place, a nonprofit dog rescue, needed an annual report to detail its accomplishments to potential donors. A one page infographic was developed to begin the process.
Branding was anchored with the Congenial type face, chosen for its approachable tone, balanced by a traditional serif to establish data reliability.
The color palette, inspired by the varied coats of rescue dogs, pays tribute to the German Shepherd breed, honoring Pal, the first rescue and namesake.
An omnichannel marketing approach adapted the infographics into a carousel format for Instagram, alongside standalone posts distributed throughout the year.
Each post incorporates hashtags and links to drive engagement, promoting adoption, fostering, and contributions to the rescue.