Logo Development
The Duck.Duck.Paddle! logo brings the brand to life with a fun and approachable design. Central to the design is a friendly, stylized duck paired with a paddle that instantly communicates the essence of water adventures, playful yet professional.
The blues in the palette mirror the natural hues of water, conveying trust, tranquility, and adventure, while the design itself balances both excitement and ease.
This logo captures the spirit of paddling through nature with simplicity and joy, making it an ideal visual identity for the brand.
Explore the mobile-first web design.
Brand Story
Duck.Duck.Paddle! offers an eco-conscious escape to the tranquility of nature, nestled in a peaceful lagoon within an 894-acre nature preserve just 30 minutes from the vibrant city of Chicago. Whether you're an executive seeking a moment of calm, a parent in search of fun yet educational experiences, retirees staying active, or teens looking for parent-approved adventure, Duck.Duck.Paddle! lets you enjoy the carefree thrill of kayaking, paddleboarding, and canoeing.
Inspired by a beloved childhood game, the brand reflects the joy and simplicity of nature. With its friendly logo and playful name, Duck.Duck.Paddle! offers something for everyone—whether it’s connecting with others or finding quiet solitude on the water. As you quietly paddle through natural surroundings, your rental dollars directly support the conservation of this treasured space, making each adventure both rejuvenating and environmentally responsible.